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FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association established to

lead in the growth of mobile marketing and its associated technologies.
Pharma Marketing Network
Pharma Marketing Network – The First Forum for Pharmaceutical Marketing Experts –
brings together pharmaceutical marketing professionals from manufacturers,
communications companies, and marketing service providers.
Public Relations Society of America (PRSA)
Building value, demand, and global understanding for public relations is the goal of the
PRSA.
Sales and Marketing Executives International (SME)
SME International is the place where the world’s top sales and marketing managers meet.

Sales Lead Management Association
A virtual association with the primary mission of helping companies become more
successful in the critical business process of managing sales leads.
Society for Marketing Professional Services
The Society for Marketing Professional Services (SMPS) is an association with a
membership of 5,300+ marketing and business development professionals from
architectural, engineering, planning, interior design, construction, and specialty
consulting firms located throughout the United States and Canada.
The Association of Strategic Marketing
The Association of Strategic Marketing (ASM) is dedicated to the enhancement of the

marketing profession. ASM is committed to the specific educational and developmental
needs of its members.
Web Marketing Association
The Web Marketing Association (WMA) is made up of marketing, advertising, public
relations, and web design professionals who have helped set a high standard for Internet
marketing and web development.

Sigma Beta Delta International Business Honor Society
EC Chapter President: Professor/Dr. Alison Wolfe

Elmira College Entrepreneurial Community (EC2) Development Team X THFBS
EC Academic Advisor: Professor/Dr. Wolfe

AMW v FALL TERM I 2025
v Page 77 of 88 v 09.01.2025