Page 3 - FSH_MER_MGT_3270_WI_25_AWolfe_1.22.25

WINTER TERM 2025 • FASHION MERCHANDISING • FSH MGT MER 3270 • 525 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

COURSE INSTRUCTOR: Alison M. Wolfe, MBA, MS, PhD

OFFICE: McGraw Hall #200 E-MAIL: awolfe@elmira.edu

OFFICE: 607.735.1787 « HOME: 607.936.3337 « CELL: 607.329.8020

DROP-IN OFFICE HOURS:
è THURSDAYS, 1:15 PM – 2:30 PM

1:1 STUDENT MEETINGS
è Available by appointment: in-person or via Zoom®, 7 days a week

COURSE CREDITS: #3.0 (120 hours) Distribution Requirement

COURSE PREREQUISITES: Principles of Management

525 CLASS SCHEDULE: Monday, Wednesday, Friday, 1:15 PM – 2:15 PM
* Please also refer to “COURSE OUTLINE”

CLASS LOCATION: Meier Hall, Morris Room

«COURSE DESCRIPTION«
(ELMIRA COLLEGE COURSE BULLETIN)

The fashion industry is a highly visible customer-facing business with unique competitive and merchandising

challenges. This course covers the fundamentals of fashion merchandising, combining academic and business
concepts with hands-on experiential learning. Students will learn traditional and industry-specific elements of the

merchandising process, including planning, forecasting, procurement, and management aspects of the fashion
business.

Case studies and class projects will expose students to real-world issues in fashion merchandising and provide a
sense of what actual merchandising projects involve. This fundamentals course will introduce students to the

common business practices and strategies of the retail side of the fashion industry and provide a base for follow-
on topics in advanced merchandising courses such as product development, product life cycles, buying and

sustainability.
It is your instructor, Alison M. Wolfe’s primary goal in this course that it be a fun learning experience –
12+ weeks of conversation on fashion merchandising.

You will all have numerous insights that you will be able to share, not only based on your own personal
experiences, but also based on the course materials you will be required to read and professionals you will
meet in the field of fashion merchandising. J

AMW v WINTER TERM II 2025
v Page 3 of 84 v 01.03.2025