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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor
TEAM TERM PROJECT
Written Plan Outline
EXECUTIVE SUMMARY
TABLE OF CONTENTS (with tabs, page numbers)
THE ORGANIZATION
THE PROBLEM STATEMENT
SITUATION ANALYSIS: FACTS
LITERATURE REVIEW
METHODOLOGY
FINDINGS
CONCLUSION / RECOMMENDATIONS
LIMITATIONS
APPENDIX (PowerPoint® presentation, research data, and materials organized appropriately)
REFERENCES (APA style)
AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 66 of 86 ❖
