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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor
TEAM TERM PROJECT
Written Plan Outline
[
EXECUTIVE SUMMARY
TABLE OF CONTENTS (with tabs, page numbers)
THE ORGANIZATION
THE PROBLEM STATEMENT
SITUATION ANALYSIS: FACTS
LITERATURE REVIEW
METHODOLOGY
FINDINGS
CONCLUSION / RECOMMENDATIONS
LIMITATIONS
APPENDIX (PowerPoint® presentation, research data, and materials organized appropriately)
REFERENCES (APA style)
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