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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Professor
«REQUIRED MATERIALS & SUGGESTED EDUCATIONAL MATERIALS«
1. Textbook / Required: Belch, G.E., & Belch M.A. (2024). Advertising and promotion: An integrated marketing
th
communications perspective (13 ed.). New York, New York: McGraw Hill Education.
ISBN13: 978-1-266-14906-1
2. Book Club /Required: Arrington, T., Frederick, M. (2018). 101 things I learned in advertising school. New
York, New York: Three Rivers Press.
ISBN-13: 978-0-451-49671-3
3. Access to the Internet, Canvas®, email, and a variety of software programs, e.g., Microsoft Office®,
PowerPoint®, & Excel®.
4. Supplemental educational materials: web sites, video-cases, and additional online publications, news articles and
resources may be used.
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