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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555

Alison M. Wolfe MBA, MS, PhD, Professor

«SURVEY OVERVIEW«
The following questions are designed to measure how well this course met the objectives and learning outcomes described in its
syllabus. They are designed to measure the effectiveness of the course itself, rather than your efforts as a student or mine as a
teacher.

We are seeking to understand how well this course fits within the overall program objectives of Elmira College's Business
Administration major and marketing concentration: to give you the skills and knowledge to function within today's global
business environment, understand the role and process of marketing within organizations, and take on marketing and
management responsibilities at an organizational or entrepreneurial level.

«STUDENT INSTRUCTIONS« DUE LAST CLASS SESSION (FINALS WEEK)

Please indicate with an “X” mark with your one response (Strongly Agree, Agree, Undecided, Disagree, or
Strongly Disagree) for each A.M. WOLFE FSH MKT 3300 COURSE LEARNING OUTCOMES. Thank you.
Note to student: Do not place your name on the survey. Fold and/or seal survey prior collection by a student representative in the class. Thank you.

FSH MKT 3300
COURSE LEARNING OUTCOMES AGREE STRONGLY AGREE UNDECIDED DISAGREE DISAGREE STRONGLY
A.M. WOLFE

I can explain concepts of branding, brand management and brand equity in the marketplace.

I can describe core brand management components including brand
strategy, product positioning, marketing strategy, customer relationship
management and more.

I can apply branding concepts to real-world marketing situations for
fashion organizations and their products.

I can create effective brand strategies for fashion using concepts from
marketing and consumer behavior.

I can create a brand audit for a market/fashion product.
=> I can demonstrate the importance for organizations to identify
opportunities in the market, evaluate and select target opportunities,
conduct market research, and develop marketing strategy.

I have applied and used team-building skills in my classroom discussions
and marketing plan term project.

I can demonstrate an understanding of the terms, concepts, and
principles used in the course assignments.

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