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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 •  01

                                                 Alison M. Wolfe MBA, MS, PhD, Professor






















                                                    WELCOME



                                                           PRINCIPLES OF



                                                      MARKETING









                       J                          Consider this your roadmap for the course.


                                         ð  Please read through the syllabus carefully and ask questions if you would like
                                             anything clarified.


                                         ð  The student enrolled in this course may gain access to the electronic course syllabus
                                             via the Elmira College Canvas ® Learning Management System (LMS).











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