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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01
Alison M. Wolfe MBA, MS, PhD, Professor
«REQUIRED TEXTS & SUGGESTED EDUCATIONAL MATERIALS«
1. Textbook/Required: Kotler, P., Armstrong, G., Balasubramanian, S. (2024). Principles of Marketing (19 Ed.).
Upper Saddle River, NJ: Pearson Education Inc.
ISBN 13: 978-0-13-786489-8
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2. Book Club / Required: Koegel, T.J. (2007). The exceptional presenter: A proven formula to open up in the room.
Boston, MA: Greenleaf Book Bro Press.
ISBN-13: 978-1929774449
3. Access to the Internet, Canvas®, email, and a variety of software programs, e.g., Microsoft Office®,
PowerPoint®, & Excel®.
rd
4. Supplemental educational materials, optional purchase: Wood, M.B. (2008). The marketing plan handbook (3
ed.). Upper Saddle River, NJ: Pearson Education Inc. ISBN-13: 978-0-13-223755-0
5. Supplemental educational materials: web sites, video-cases, and additional online publications, news articles and
resources may be used.
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