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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01

Alison M. Wolfe MBA, MS, PhD, Professor

Course Outline

Version #1, 9.02.2024

WELCOME! REVIEW
WOLFE SYLLABUS
APPENDIX 1, MARKETING PLAN
APPENDIX 3, CAREERS in MARKETING

READING
CHAPTER 1: CREATING & CAPTURING VALUE
CHAPTER MINI CASES

Week 1 MONDAY, SEPTEMBER 2 (9.2) LABOR DAY (USA /CANADA)

Welcome . . . it is a pleasure to meet you. . .

Orientation to the course
PART I:
DEFINING
MARKETING AND
THE MARKETING WEDNESDAY, SEPTEMBER 4 (9.4)
PROCESS on 1, 9.02.2024
(Chapters 1-2) Welcome . . . it is a pleasure to meet you. . .

INTRO Orientation to the course

FRIDAY, SEPTEMBER 6 (9.6)

Active learning in action: interactive discussion on the reading

Careers in Marketing

What is a marketing plan?

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