Page 66 - 9.4_MKT_2250_01_FALL_24_AWolfe
P. 66
FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01
Alison M. Wolfe MBA, MS, PhD, Professor
«NATIONAL PROFESSIONAL ASSOCIATIONS«
American Marketing Association www.marketingpower.com
American Association of Advertising Agencies www.aaaa.org
Business Marketing Association www.marketing.org
Direct Selling Association www.dsa.org
Direct Marketing Association www.the-dma.org
Digital Marketing Association https://www.dmaglobal.com
e-Marketing Association www.emarketingassociation.com
Hospitality Sales & Marketing Association www.hsmai.org
International www.insightsassociation.org
Insights Association (Market Research)
Manufacturer's Agents National Association www.manaonline.org
member/membership-benefits
Marketing Management Association www.mmaglobal.org
Medical Marketing Association www.mmanet.org
National Association of Sales Professionals www.nasp.com
Sales and Marketing Executives International www.smei.org
Sales Force Effectiveness Benchmarking www.sfeba.com
Association www.sportmarketingassociation.com
Sports Marketing Associations
«SUGGESTED REFERENCE / READING MATERIALS«
New York Times Wall Street Journal Bloomberg Business Week
Journal of Marketing Journal of International Marketing BRANDWEEK
Time Advertising Age Fast Company
ADWEEK Fortune Entrepreneur
Forbes American Demographics The Eco nomist
Selling Wired Entrepreneur
Inc. Barron’s Selling Power
PR Week Communication Arts Direct Marketing News
Medical Marketing & Media The Licensing Book Worth
B2B Quarterly Purchasing B2B Sales and Marketing Management
Journal of International Marketing Sales and Marketing Strategies & Harvard Business Review
Exporting
News
American Academy of Advertising eMarketing+Commerce (eM+C) The Week
«SUGGESTED REFERENCE / DIRECT LINKS«
www.emarketer.com www.harrisinteractive.com www.peFALLnet.org www.marketingjobs.com
www.fmi.org www.nielsen.com www.npd.com www.adweek.com
www.marketingpower.com www.the-dma.org www.adweek.com www.b2btoday.com
www.demographics.com www.adcritic.com www.mediapost.com www.emarketingassociation.com
AMW v FALL TERM I 2024 v 09.02.2024.
v Page 66 of 80 v
