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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01

Alison M. Wolfe MBA, MS, PhD, Professor

«SURVEY OVERVIEW«
The following questions are designed to measure how well this course met the objectives and learning outcomes described in its
syllabus. They are designed to measure the effectiveness of the course itself, rather than your efforts as a student or mine as a
teacher. We are seeking to understand how well this course fits within the overall program objectives of Elmira College's
Business Administration major and marketing concentration: to give you the skills and knowledge to function within today's
global business environment, understand the role and process of marketing within organizations, and take on marketing and
management responsibilities at an organizational or entrepreneurial level.

«STUDENT INSTRUCTIONS« DUE LAST CLASS SESSION (FINALS WEEK)

Please indicate with an “X” mark with your one response (Strongly Agree, Agree, Undecided, Disagree, or
Strongly Disagree) for each A.M. WOLFE MKT2250 COURSE LEARNING OUTCOMES. Thank you.
Note to student: Do not place your name on the survey. Fold and/or seal survey prior collection by a student representative in the class. Thank you.

MKT2250
COURSE LEARNING OUTCOMES AGREE STRONGLY AGREE UNDECIDED DISAGREE DISAGREE STRONGLY
A.M. WOLFE

I can discuss the core concepts of marketing; understand detailed
information about the marketing mix, and the role of marketing in
business and consumer lives.
I have applied and used technology skills in my classroom
discussions/assignments and marketing plan term project, e.g., Internet,
Excel®, PowerPoint®, and other software products.
I can demonstrate an understanding of making marketing data-driven
decisions for an organization and the effects of social, legal, ethical, and
technological forces on marketing decision making for an organization.
I can discuss the psychological and sociological factors that influence
consumers in making purchase decisions, and how these factors relate to
the formation of effective marketing strategy.
I can discuss the methods of collecting, processing, and analyzing
information to make informed marketing decisions
I can write and present a partial marketing plan for an organization.
(Note: Excluding financials for this introductory course.)
I have applied and used team-building skills in my classroom discussions
and marketing plan term project.

I can demonstrate the importance for organizations to identify
opportunities in the market, evaluate and select target opportunities,
conduct market research, and develop marketing strategy.
I can demonstrate an understanding of the terms, concepts, and
principles used in my classroom assignments, exams/quizzes, and market
plan.

AMW v FALL TERM I 2024 v 09.02.2024.
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