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WINTER TERM 2025 • FASHION MERCHANDISING • FSH MGT MER 3270 • 525 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

«LEARNING OUTCOMES«
(ELMIRA COLLEGE COURSE BULLETIN)

The student will be able . . .

þ To describe the core principles of merchandising for the fashion industry, including forecasting, buying cycles,

sourcing, pricing, promotion, and distribution.
þ To explain the different functions of the merchandising process, including the development of buying plans,

promotional materials and events and sales strategies for multiple retail channels.
þ To analyze the use of data and technology in fashion merchandising throughout the product life cycle.

þ To apply key principles in managing B-to-B relationships with vendors, suppliers, distribution channels and
others.

þ To create sample merchandise plan and/or describe the components in a merchandise plan for a fashion product.

«YOUR LEARNING OUTCOMES«

I can describe the core principles of merchandising for the fashion industry, including forecasting, buying cycles,
sourcing, pricing, promotion, and distribution.

I can explain the different functions of the merchandising process, including the development of buying plans,

promotional materials and events and sales strategies for multiple retail channels.

I can analyze the use of data and technology in fashion merchandising throughout the product life cycle.

I can apply key principles in managing B-to-B relationships with vendors, suppliers, distribution channels and
others.

I can create sample merchandise plan and/or describe the components in a merchandise plan for a fashion
product.
I have applied and used team-building skills in my classroom discussions and team term project.

I can demonstrate an understanding of the terms, concepts, and principles used in the course assignments.

«WOLFE’S DETAILED LEARNING OUTCOMES FOR THIS COURSE«

To provide a fun, engaging learning environment. This is our goal – every
class, every time! J

AMW v WINTER TERM II 2025
v Page 4 of 84 v 01.03.2025