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It affects positive behavior towards the to apply and enhance their creative skills while
environment. Envisioning these positive contributing to the company achieving its goals.
results, be’ah Creative Center (bCC) launched bCC works on developing creative designs and
an annual program to deliver high-quality projects including campaign posters, videos, be’ah
multimedia content that promotes profile, motion graphics, 2D graphics, social media
environmental sustainability. bCC gives content, campaigns on awareness and behavioral
10 young Omani youths the opportunity change and corporate campaigns among others.

Benefits of the bCC Program

Foster employability by creating an
environment for project management,
leadership, and team work

Educate the youth about the
environment and waste management

Provide a platform for the youth
to develop their talents

Environmental Excellence
Apprenticeship Program

The Environmental Excellence Apprenticeship Fourteen individuals were hired to take part in
Program, which was launched in 2018, is an annual the 2019 edition to work hand in hand with be’ah
program that benefits from community support on its social outreach and awareness initiatives.
to be’ah’s initiatives. The program is open for be’ah plans to expand the program as it moves
local individuals from all governorates. towards 100% service coverage in early 2020.

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