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CONCEPT PROPOSAL FOR REGENERATION OF ZIGONG HUI CHAI KOU, CHINA


             SOCIAL SURVEY

             EXISTING TOURISM IN ZIGONG
                                                                                                               The local tourism mainly involves the lantern show, the
                                                                                                               salt industry, the dinosaur and the rural tourism. The lantern
             Tourist Market                                                          Tourist Classify          show held annually is a key factor to drive the development
                                                                                                               of the urban tourism. In 2015, altogether 1,810,000 people
             Core Tourist Attraction  Core Tourist Attraction                                                   were attracted by the show from February 1 to March 15.
                                                                                            Family Tourists    The daily number of tourists stands at 43,400 on average,
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                                                                                                               indicating a year-on-year rise of 20.7%.
                                                                                                               i d i a t g     e r o - e a   i e o f 0 . % .
                                                                                                               n
                     Sichuan &                                                                                 In the first half of 2015, driven by the lantern show and a
                     Chongqing Area                     Salt                                Student Tourists   series of rural tourism activities, the local tourism economy
                                                                                                               is expected to have consolidated revenue of CNY 14.928
                     Zigong Local Area                                                                         billion, accounting for 62.2% of the target revenue of the year.
                                                        Dinosaur                            Elderly Tourists   Also, the number of tourists stands at 15,514,900.
             Supporting Tourist Attraction              Zigong Lantern
                                                  Supporting
                     China                        Tourist Attraction
                                                        Zigong Cuisine
                                                        Rural Tourism
                                                         Religious Tourism


                                                        Revolutionary Heritage
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