Page 2 - CMCT 6500 Project Starbucks

Starbucks uses QR
code technology to
allow customers to
gain discounts and
promote the use of the
Starbucks mobile app.
Customers simply use
there mobile device to
t
e
h
scan the discount code
directly to their
Starbucks account.

Starbucks was one of the first U.S.

companies to agressively conduct a
successful QR code campaign. Customers
can not only gain discounts by scanning QR
codes, but can also gain acces to product
information and Starbucks locations.

Discounts and

Information Via

QR Codes