Page 23 - IMUNIS

SLAM BRAND

ANALYSIS

Genoa is salt, Genoa is sun. Genoa is thousands
of years of history.

BRAND aNALYSIS sailing brands' approach to developing highly technical gear for sailing athletes. the sea. Young guys who decided to make the ocean
Slam was created out of Genoa’s thriving street life
by four friends who had always shared a passion for

wearable and not only on a yacht.

It’s 1979 and Pink Floyd have released The Wall, the
Voyager probe has let us see Jupiter and its rings
for the first time. And in Genoa, Slam has found its
essentialness, the sea in its veins, its origin evoking their
labors with a dash of salt.

Slam comes from a Mediterranean cradle but also from
the physicality of great champions. Olympic champions
who have made the ocean their source of vitality. Tested
by sportspersons, Slam offers sailing-inspired technical
apparel and sportswear to be worn also on terra firma.
Iconic clothes that have always been a part of life at sea
and the totally Italian vocation for epic voyages, sailing
and sport.

The contribution by those wearing those clothes, in such
extreme conditions, is essential to understand the needs
of people who truly live the sea. Slam is a distillation of 11 / SLAM BRAND ANALYSIS
real values that places people in the center, regardless
of whether they are professionals or simply love the sea.
Slam I AM is me, it’s you, it’s my sea and it’s yours, my
solo challenge or a joint undertaking, our lifestyles with
a common passion that’s as big as the sea.