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Embedding Resilience                                                                FEATURE


             Addressing the business challenges presented

             by the coronavirus



                  he impact of the coronavirus (COVID-19)   businesses that are truly fit for the future,
                  is being felt by all businesses around the   leaders face accelerating changes in technology,
             Tworld. Leaders are navigating a broad    consumer expectations and society itself. The
             range of interrelated issues that span from keeping   pressure is on to shape their strategy and
             their employees and customer safe, shoring-up   restructure their organizations to deliver better,
             cash and liquidity, reorienting operations and   lasting results for all their stakeholders.
             navigating complicated government support   Business protection
             programs.
                                                       The smartest businesses don’t just manage risk,
             Economic insights
                                                       they use it as a source of accelerated growth and
             As COVID-19 creates further economic      market edge. Insight-driven risk optimization is
             uncertainty  and loss,  maximizing  returns,   a value generator because it helps the future-
             managing risk and ensuring the continued   focused organization to do what it wants to do,
             health of your business demands a deep    quickly and safely. A well protected enterprise is
             understanding of changing market conditions   not just a safe pair of hands, but has the potential
             and government policy. Timely, in-depth political   to be the most confident and disruptive innovator
             and economic scenario analysis for the outbreak   on the block.
             and the potential path(s) to recovery for individual   Digital adoption and transformation
             economies is increasingly critical to business
             planning and commercial decisions.        New combinations of talent and technology
                                                       are delivering decisive advances in customer
             Navigating the new reality                experience, operational efficiency and competitive
             Time is of the essence for companies striving to   edge. Digital transformation should drive positive
             combat the immediate impact of COVID-19 while   outcomes: whether it’s streamlining processes,
             also laying the foundation for a strong future.   harnessing data or shaping entirely new ways of
             Entrepreneurs, family businesses and private   doing business, this is about uniting every part of
             companies are generally able to respond and   the enterprise in a common purpose.
             adjust more quickly than others given their agility
             and ingenuity.
             To help you understand the potential impact of
             the global pandemic on your business today,
             combined with considerations for positioning
             your business for future growth, we encourage
             you to review the timely COVID-19 and business   References
             insights  brought  to  you  from  KPMG  Private   https://home.kpmg/xx/en/home/insights/2020/03/the-
             Enterprise leaders across the globe.      business-implications-of-coronavirus.html
             Business performance

             Achieving growth and performance – consistently   Responsibility for opinions expressed and the accuracy of facts
             and confidently – is not easy. In building   published in this article rests solely with the author.


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