Page 27 - Sales Rep Book2.1

The word Irie comes from Jamaica. The Dem Roots Trucker Cap
Rastafarian community uses irie as a

term for happiness, good, nice, or
pleasing.

South Africa has recently (in 2018),
undergone a change in legislation
regarding the personal use and
cultivation of cannabis. With these
recent changes, a new market
emerged, based on the cannabis
culture.

It was quickly evident that there was a
need for clothing and accessories that Dem Roots Baseball Cap
focus on this culture, and this is where
Dem Roots comes into the picture. Our
aim is to create a uniquely South

African 420 inspired brand, that
provides quality products with a fresh
and vibrant new look.

So with that, we are proud to announce
that Dem Roots is now open for
business!!

Creating Irie clothing for Irie people!!

Dem Roots Flat Peak Cap