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Dear Readers Make your exhibition print memorable : When creating your
exhibition print, consider luxury finishes such as Spot UV or Foiling.
With trade show season starting to kick off, we’ve gathered You’re probably going to be up against some stiff competition, so
together some of our freshest tips and tricks for getting the most try some twists on classic print techniques to give yourself the
out of your exhibition print. edge. Get creative with how your Leaflets are folded, go for luxury
Perfect Bound Brochures or perhaps make your Business Cards
Be organised : Exhibitions such as Print Pack 2022 at New Delhi magnetic to really showcase something different from other
are a fantastic opportunity to get your brand out there, especially exhibitors.
if you’ve never taken part in a trade show before. It’s also a very
important networking space, so make sure to do your homework To compliment your product display, don’t shy away from subtle
before showing up. decorations such as ornaments and plants to add to shelving
units or floor space. This can add another dimension to your stand
At least a month before the event, gather all the information you and make it more personable and inviting.
can in advance, such as exhibitor lists, attendee numbers and the
running schedule too. Once you have a better understanding of the Spread the word : It’s one thing getting noticed when you’re at the
event detail, you’ll know where to focus your attention, and can event itself, and an entirely new challenge getting people there in
start to think about stand design and product showcasing the first place.
It can be really helpful to reach out to someone you know is well- Make sure to shout about the event at least two weeks in advance
versed in exhibiting for additional ideas and mentorship. Don’t be on your social media to let people know that you’re going to be
afraid to ask for advice from those that you look up to! there. If the exhibition is advertising on social media as well
then they will probably be more than happy to repost about your
Create the right collection : When choosing products to business too. You could also mention the event in any newsletters
showcase at your exhibition, make sure to focus on the core or email updates you send out, so your existing customer base
purpose of the show. Are you introducing a new product range or knows what’s going on.
service? Advertising to new customers? Looking to make business
connections? Don’t forget about your marketing support materials! As with most
trade shows, customers and stockists won’t be able to purchase
Whatever the reason, you only have a finite space around your items from you directly on the day. Having something to give out is
stand, so think about the exhibition print you want to showcase crucial, to make sure that they remember you. This could be a look
and how the different pieces could complement each other. Make book, pin badge, Postcard or even a Branded Notebook.
sure you print enough to last the duration of the event, and take
an inventory before and after. There’s nothing worse than running Put yourself out there - Exhibition Print : The idea of exhibiting
out of Postcards or Flyers for passers-by partway through the day! for the first time can be a daunting prospect,
but what have you got to lose? Give it
If you have a small exhibition stand, focus on your best selling a try
products only. You can always have a Brochure printed to showcase
the rest of your range to any interested customers. We are bringing out this issue in
hard copy after a year with great
Stand out from the crowd : You’ll have a very small window to advertisement support form printers
make an impact on your audience, so make your stand as eye- and print suppliers together we can
catching as possible. Why not showcase your business’ success on achieve our desired results
bright Display Boards just outside you stand, or create a dynamic
space using Roller Banners? P. Chander
Former President MPLA
If you want to go all out, then you can cover your walls with Editor Coramandal
statement Posters or Self-Adhesive Vinyl. At the end of the day, Printer
you’re working with a blank canvas, so whether you decide ‘less or
more’ or to go all out, the possibilities are endless when it comes
to the design.
If you already know the size of your exhibition stand, why not
create a mock exhibition space at home? You can mark out the
dimensions of your space in real life, which can be really helpful
as a practice run before the event.
4 FEBRUARY 2022
exhibition print, consider luxury finishes such as Spot UV or Foiling.
With trade show season starting to kick off, we’ve gathered You’re probably going to be up against some stiff competition, so
together some of our freshest tips and tricks for getting the most try some twists on classic print techniques to give yourself the
out of your exhibition print. edge. Get creative with how your Leaflets are folded, go for luxury
Perfect Bound Brochures or perhaps make your Business Cards
Be organised : Exhibitions such as Print Pack 2022 at New Delhi magnetic to really showcase something different from other
are a fantastic opportunity to get your brand out there, especially exhibitors.
if you’ve never taken part in a trade show before. It’s also a very
important networking space, so make sure to do your homework To compliment your product display, don’t shy away from subtle
before showing up. decorations such as ornaments and plants to add to shelving
units or floor space. This can add another dimension to your stand
At least a month before the event, gather all the information you and make it more personable and inviting.
can in advance, such as exhibitor lists, attendee numbers and the
running schedule too. Once you have a better understanding of the Spread the word : It’s one thing getting noticed when you’re at the
event detail, you’ll know where to focus your attention, and can event itself, and an entirely new challenge getting people there in
start to think about stand design and product showcasing the first place.
It can be really helpful to reach out to someone you know is well- Make sure to shout about the event at least two weeks in advance
versed in exhibiting for additional ideas and mentorship. Don’t be on your social media to let people know that you’re going to be
afraid to ask for advice from those that you look up to! there. If the exhibition is advertising on social media as well
then they will probably be more than happy to repost about your
Create the right collection : When choosing products to business too. You could also mention the event in any newsletters
showcase at your exhibition, make sure to focus on the core or email updates you send out, so your existing customer base
purpose of the show. Are you introducing a new product range or knows what’s going on.
service? Advertising to new customers? Looking to make business
connections? Don’t forget about your marketing support materials! As with most
trade shows, customers and stockists won’t be able to purchase
Whatever the reason, you only have a finite space around your items from you directly on the day. Having something to give out is
stand, so think about the exhibition print you want to showcase crucial, to make sure that they remember you. This could be a look
and how the different pieces could complement each other. Make book, pin badge, Postcard or even a Branded Notebook.
sure you print enough to last the duration of the event, and take
an inventory before and after. There’s nothing worse than running Put yourself out there - Exhibition Print : The idea of exhibiting
out of Postcards or Flyers for passers-by partway through the day! for the first time can be a daunting prospect,
but what have you got to lose? Give it
If you have a small exhibition stand, focus on your best selling a try
products only. You can always have a Brochure printed to showcase
the rest of your range to any interested customers. We are bringing out this issue in
hard copy after a year with great
Stand out from the crowd : You’ll have a very small window to advertisement support form printers
make an impact on your audience, so make your stand as eye- and print suppliers together we can
catching as possible. Why not showcase your business’ success on achieve our desired results
bright Display Boards just outside you stand, or create a dynamic
space using Roller Banners? P. Chander
Former President MPLA
If you want to go all out, then you can cover your walls with Editor Coramandal
statement Posters or Self-Adhesive Vinyl. At the end of the day, Printer
you’re working with a blank canvas, so whether you decide ‘less or
more’ or to go all out, the possibilities are endless when it comes
to the design.
If you already know the size of your exhibition stand, why not
create a mock exhibition space at home? You can mark out the
dimensions of your space in real life, which can be really helpful
as a practice run before the event.
4 FEBRUARY 2022
