Page 7 - TikTok Marketing

You need to make a good start with TikTok if you want to be successful with it. In this chapter we will
look at the best way to get started so that you create the right foundation for your marketing using the
app.

Is TikTok Right for your Business?

Before we get started on registering a TikTok account and setting things up you should first conduct
some research to see if TikTok is the right platform for your business. Ask yourself the following
questions:
 Are your target customers younger than 35 years old?
 Does your business target Generation Z and younger Millennials?
 Are your products visually appealing?
 Are you in the music business or an artist?
 Would you say that your brand is fun, casual and trendy?
 Does your brand have a “cool kid” vibe about it?
 Do you have the resources to post content regularly on TikTok?

This is not an exhaustive list by any means. Take a look at the type of brands that are using TikTok for
marketing now. Does your brand suit the platform? We recommend that if you are going to market
your brand on TikTok that you perform a test for around 3 months. Later on in this guide we will
discuss how you can tell if things are working for you or not.
Install TikTok

Now you have decided to use TikTok for your brand and marketing you will need to download the app
and install it on your mobile device. TikTok is available for Android and iOS devices here:

Android