Page 1 - Building a brand

LAND LEASE

Serenitas’ The Anchorage community at Hervey Bay

Building a brand

With 25 communities under its belt and the sector’s

largest balance sheet, land lease operator Serenitas

is poised for further growth – with opportunity for the

sector to put 10,000 homes on the ground a year, says

CEO and Executive Chairman Rob Nichols.

BY LAUREN BROOMHAM

acked by Singaporean sovereign Looking for an opportunity in the
Bwealth fund GIC, Serenitas has over retirement village sector, he developed
2,500 development sites in its portfolio an interest in manufactured housing
– and is on the hunt for further estates and began looking for investors
greenfield and partnership to partner with him on a venture.
opportunities.
“I took the model to a number of the
Leading the group is Rob, who first came investors I had worked with in the past in
across the land lease sector in 2010 while Australia and overseas, and they were
working in private equity. interested, but when it came to writing a

22 | THE SOUR CE SATURDAY