Page 11 - Company Profile 2020

MARKETING APPROACH EVENTS & ACTIVITIES

A COMPLETE 360 DEGREE MARKETING INITIATIVE
Live events and roadshows are conducted on ongoing basis to create engagement and

generate sales. These are scheduled at key retail outlets within major malls every weekend,
Thus increasing brand exposure and product reach. activities include character appearances,
Meet and Greet opportunities, live contests and challenges. Prizes are distributed to

encourage participation.

All events are pre marked on our own and participating retailer’s social media pages to
encourage turnout. Post event images are shared on social media for brand impact and
event coverage.

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