Page 4 - Company Profile 2020
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OUR MISSION
Satisfy consumer needs for quality toys by focusing on key pillars:
Product Quality
Brand strength
Human Resource
Sustained future investments
OUR MISSION
To become the number one company in children’s Entertainment in the
MENA region and to maintain our leading position in the toy industry by
providing the latest and most innovative toys in the market, allowing kids to
have a meaningful, rewarding and joyful playing experience; as well as create
new and beneficial partnership with manufacturers and retailers worldwide.
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