Page 6 - INSIGHT MAGAZINE_Oct2025
P. 6

CE0'S MESSAGE









                         Small Business



                         is Big Business





                                                                                     "The Chamber will create
                                                                                     the necessary momentum
                                                                                     to nurture and champion
      Can you imagine being a large          When every small business started, its
      multinational organization that        owners and had no idea where their next  success by bringing together
      supplies a particular product to       customer would come from and never     the elements – on all sides
      multiple customers, some located       expected  that  a  supplier  would  leave   of an issue – to successfully
      here and or south of the border and    town or close-up shop. But most small   cultivate all that is good,
                                             businesses quickly learn to adapt not
      then suddenly, with one swift swipe    because it was easy, but because it was   and can be good, in our
      of a pen, U.S. President Donald        necessary.
      Trump changes the course of your                                                       community."
      business, possibly forever.            Small businesses are nimble and can
                                             skirt past economic transitions because  To all those determined and focused
      The process to turn an oil supertanker   changes can be made on the fly. Going  entrepreneurs out there, the Chamber not
      in the ocean is painstakingly slow and   back to our supertanker analogy, it  only celebrates your accomplishments
      takes several hours to change directions   doesn’t take several hours to turn a  this month, but we want to help by
      due to its size. The same can be said for a   ‘corner’ because changes can be made  connecting you with other sources and
      large multinational organization, making   immediately since the decisionmaker is  businesses. Just recently I connected
      it almost impossible for them to find new   YOU!                             some local CEOs who didn’t know one
      markets.                                                                     another and I thought they should meet
                                             While we officially celebrate small
      But for small businesses this often can   businesses this month, please remember   (they were neighbours), and now they
      happen multiple times during a year.   to celebrate them every month. Every   are doing business together. That wasn’t
      Suppliers change, customers change,    single business started out as a small   the intent, but it became the result.
      products change; those sudden changes   business, nothing more than an idea or  We can connect you locally or
      are just part of the game.             dream that found its way to becoming  internationally as well and are hoping to
      Most of the small business owners I know   a reality. Approximately 98% of all  provide you an opportunity to join trade
      became comfortable doing what they do   businesses registered in Canada are  missions  to  other countries that  are
      with their U.S. consumer or supplier, but   considered small, defined as having  looking  to partner with  Canadian  small
      we all know times have changed, and we   under 100 employees. However, what is  businesses. When we help you grow, you
      need to begin immediately mitigating   even more amazing is that 70% of these  make room for more businesses. We are
      damages to our businesses.             have 10 or fewer employees. We at the  here always and can help you lead your
                                             Cambridge Chamber of Commerce like to  company to success.
      We need to be looking elsewhere for
      suppliers, customers, and partnerships,   say, ‘Small Business is Too Big to Ignore’.   Cheers to all our small businesses and
      and for diversification of our product   Why? Because in every community small   thanks for your incredible contribution
      offerings. We must go back to the basics   business is big business.         to our economic future.
      of what got us here in the first place when   Only entrepreneurs understand how
      we were ‘inventing our business’.      difficult it is to start a business and keep                Greg Durocher
                                             it going. In fact, sometimes it takes more                 President & CEO
                                             than one, or even two, kicks at the can to   Cambridge Chamber of Commerce
                                             make it happen.

       6        Fall 2025                                                                              www.cambridgechamber.com
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