Page 42 - INSIGHT MAGAZINE_April2025

MEMBER PROFILE

American author Wilfred A.
Peterson once wrote, “You are
only one decision from a totally
different life.” For Rakesh Singh,
co-owner of Little Electric Inc.,
that ‘one decision’ manifested
itself when he decided to pursue a
career in the skilled trades rather
than studying business.
“I had been deejaying a lot and that was
more or less my income and that kind of
opened the door to it,” he says, referring
to his introduction to Little Electric at the
encouragement of a friend while still in high
school in the late 1990s.
At the time, the long-time Cambridge-based
business operated a small temporary power
division providing generators and lighting,
an aspect that really interested the young
deejay.
“I came in after school and did whatever odd
jobs needed to be done,” says Rakesh. “But
on weekends we worked setting up for big
events and festivals, which I really liked.”
However, when he entered Grade 12, the
Cambridge native took on a co-op placement
at ATS Automation Tooling Systems which
evolved into an unexpected opportunity at a
time when Rakesh remained unsure if skilled
trades or business would be his career path.
“I was still very much undecided at the time,”
he says. “But on the last day of my co-op,
my manager at ATS brought me up to the HR
department and offered me a full-time job. I
started my (electrical) apprenticeship at ATS
and worked there for four years.”
Although Rakesh enjoyed his time at ATS and
the educational opportunity it provided, he
decided a change was needed and returned
to Little Electric setting his sights on boosting
the company’s temporary power division,
joining its three staff members including Scott
‘Take care of your Little, the great-great grandson of company
founder John Little. The elder Little was the

customers, they will take first to bring electricity to rural homes and
businesses in Waterloo Region back in the
early 1900s thanks to a private water driven
care of you’ - Little Electric power plant owned by a local industry.
“I could see the huge potential in it and came
in as the account manager on the temporary
power side,” says Rakesh, adding as a former
deejay he recognized a gap that needed
filling since larger events always require a big
PHOTOS BY BRIAN RODNICK
power source.
42 Spring 2025 www.cambridgechamber.com