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ADVERTORIAL
Set the Stage for a Succesful Trade Show

You have 5 Seconds to attract attention on the trade At the show
show floor. Proper planning – before, during, and af- Once your display and booth space are set up, BOOTHMAN-
ter the show – will help you build meaningful connec- SHIP is a key focus. There is only one chance to make a great
tions and make a lasting impression. first impression and connect with your audience.

Although your specific approach will be as unique as your
Attracting attention, making a statement, building relation-
company, these icons showcase the characteristics of a good
ships, and generating new business. Those are the objectives
"BOOTHER"!
at any trade show.
Companies participate in these events because they remain an
effective way to generate leads, market new products, and edu-
cate customers. Trade show attendance is on the rise, as busi-
nesses recognize that face-to-face interaction with current and
Be Welcoming Be Enthusiastic Listen Breath Mints Good
potential customers is still the most powerful way to connect, Conversation
even in our digital age.

It takes time and money to make the most out of each event,
and to ensure a good return on your investment.
Not all superheroes
Proper planning is a key component - before the show, during
Educate Comfortable Hydrate NO CELL
the show, and after the show. Some decisions, like which trade Shoes PHONES
shows to participate in, may need to be made as much as three
Post Show
years in advance. wear capes...
Follow up on leads. It is surprising how many companies ne-
The following tips will help you set the stage for a successful glect this simple but valuable step. Establish a system and time-
event. line to ensure every lead is pursued.

Before the Show Evaluate each show. Hold a post-mortem meeting reviewing Some of them do tax.
the success of the exhibit and your team’s interactions with
• Take the time to research which trade shows will put your attendees. Did your display booth attract attention from your
company in front of your target audience. Gather statistics target audience? Did you meet your objectives for the show?
to determine the shows that will best allow you to meet What worked well, and what might need to be changed going
your goals. forward?
• Set a budget.
• Set specific and measurable objectives for the show, includ- Build on your trade show experience. Identify future opportuni-
ing lead retrieval plans. ties, and initiate planning for your next event.
• Choose your booth space and review plans for your display.
Pay close attention to the structure and graphic content of Good-luck at your next event!
your display booth. Will your booth stand out on the trade
show floor? Will it attract visitors and facilitate conversa- stevensE3 is a custom exhibit fabricator that creates brand-
tion? ed experiences and environments for face to face marketing
• Plan your pre-show promotion, including a media cam- events. From the early beginnings of stevensE3 in the 1920’s,
paign. This is an opportunity to educate your target audi- we have been a customer-centric organization focused on being
ence and generate interest before the trade show begins. in tune with our clients’ needs. As we adapted the organization
• Review the Exhibitor Services Kit and other applicable ser- to solve our customer’s problems and challenges, our clients
vices. grew - and stevensE3 grew along with them. We are globally
• Finalize your travel plans and hotel reservations. recognized for the lasting impressions our clients make, and
• Plan and organize a pre-show training seminar for staff have been delivering face-to-face marketing solutions for over
who will be attending the show. 90 years, longer than any fabricator in North America.

Contact us at 1-866-822-9992 rlb.ca
Contact:
Jane Marshall, Account Specialist.
519-242-9581 | janem@stevensE3.com
www.stevense3.com Guelph • Kitchener • Fergus • Orangeville
34 www.cambridgechamber.com
Winter 2018