Page 10 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

All successful communication is hypnosis.
—Milton H. Erickson, M.D.
Words were originally magic and to this day words have re- tained much of their ancient magical power.
—Sigmund Freud, 1915
In what I call waking hypnosis, however, all four of these fea- tures are absent; sleep is not mentioned in the preliminary explanation to the subject; sleep is not suggested, directly or indirectly; the subject experiences neither drowsiness nor sleepiness, if we may trust his introspective account; and there are present none of the objective indications of drowsiness or sleep.
—Wesley R. Wells, 1924