Page 111 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

HYPNOTIC WRITING
It’s too distracting. Yet we do this to ourselves every time we sit to write!
It’s time for a change.
SELF TWO: THE MASTER WRITER
Also within you is a wiser part called Self Two, the Master.
Right now you are reading these lines and maybe you’re aware of your thoughts as you read. But it isn’t quite that simple, is it? Going on automatically and unconsciously is a complex system of body–mind coordination. Not only are you looking at these words with eyes that are constantly moving, which have muscles operat- ing them that you aren’t aware of, but you are also receiving this in- put from a brain that is firing off neurons in more directions than either of us can imagine. And even as you read, your body is some- how breathing, your heart is pumping, your cells are renewing, and much more. If you suddenly put all of the actions under the con-
trol of Self One, you’d probably die.
In short, there is a part of you that can handle major life and
death duties. It’s Self Two. And this very same part of you can help you compose Hypnotic Writing!
Sound incredible? If so, that’s Self One, the doubting Thomas, gagging on the idea of giving up control.
I first experienced the incredible freedom of Self Two writing while at the Option Institute in Sheffield, Massachusetts. I was there to spend a week with Barry Neil Kaufman, author of Son- Rise, Giant Steps, To Love Is to Be Happy With, and several other popular books (all worth reading, by the way).
Each night I would sit at my little desk and record my experi- ences. Occasionally Self One (the Editor, remember) would whis- per in my ear, “Your writing isn’t going well, is it?”
But I was relaxed and happy and content to allow myself the freedom to write whatever I wanted. Rather than forcing myself to edit my work as I wrote it, I decided to simply enjoy writing. I let go. And “something else” began to write.
Now this “something else” isn’t anything metaphysical. It’s sim- ply a wise part of you. When you get out of the way, “it” is there.
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