Page 115 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

HYPNOTIC WRITING
with a few minutes of undirected, spontaneous writing. Another idea is to distract yourself completely before writing. That is, go mow the lawn or work out and then come back to your work. I of- ten take a break by playing my harmonica or working on a new song (I prefer it to working out).
Some writers enjoy struggling with their writing. Why? Because they come from the “no pain, no gain” mentality. Some tennis play- ers, for example, after experiencing the ease of letting their Self Two help them play tennis, still go out on the court and fight to im- prove themselves. It’s an ego trip, my friend. As Gallwey wrote in The Inner Game of Tennis, “You feel that you are in control, that you are the master of the situation.” Hah!
When you continue to struggle to write (or play tennis), you feel a sense of satisfaction. Maybe even dissatisfaction. But—and this is the main point—you are still there. Still involved, still controlling, still trying to direct the show. If that describes you, then you have identified with Self One, the critic.
Though it’s not an immediate ego gratifier, it’s wiser to give in to Self Two, the Master. If that bothers you, then consider this: After you have written something based on these principles, you can take the credit for it!
You don’t have to tell anyone that Self Two helped you write that best selling book or award winning script. No one has to know. No One! So feel free to play the inner game to writing. Set a clear goal, focus on something in the moment, and trust what happens. Later on, edit your work, perfect it, and take credit for it!
After all, my friend, you did the writing, didn’t you?
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