Page 122 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

How to Jump-Start the Muse
was able to write so many books, columns, sermons, and radio shows because he began each day writing gibberish. Sci-Fi master Ray Bradbury free-associates on paper each morning until an idea clicks. Write whatever comes to mind. Sooner or later you’ll stumble across a rich vein and you’re off and running. Gibberish will turn into wisdom, free associa- tion into a mesmerizing story. Who knows?
2. Don’t edit! Turn off your computer screen so you can’t see the words you type, close your eyes, or write blindfolded. But don’t edit! The muse wants a receptive mind, not an editor. If you edit while you write, you won’t write. Be raw. Be coura- geous. Just say what you want to say. “Write it down first, later get it right” is a good slogan.
3. Write a letter. You probably find it easier to write a letter to a friend than an article for a magazine. Why? Because a letter is warm, personal, and focused. A lot of Hypnotic Writing shows up in personal letters. We become self-conscious when we write for the public. The trick is to write everything as a personal letter. Begin it with “Dear Mom,” say your piece, and end it with “Love and hugs.” Later on, edit out the mush. Ta- dah! There’s your article!
4. Use a prompt. This is a major secret to creating Hypnotic Writ- ing. Create a list of prompt words that you can draw on. Use these words to lead you into your next sentence. Examples of prompts are because, and, and or. Whenever you write and feel stuck for the next thought, take on a prompt word. The word will nudge you, or prompt you, into your next thought. For ex- ample, say you are writing the following line: “Hypnotic Writ- ing caused the reader to stay glued . . .” and you can’t think of what else to say. Just add a prompt word to your sentence and write down whatever comes to your mind. Example: “Hypnotic Writing causes the reader to stay glued because the sentences are so artfully done no one can resist them.” Get the idea? The prompt word prompts you into another thought. Try it!
5. Relax. Put your pen down. Stretch. Close your eyes and take a deep, long breath. Let it out with a big sigh. Ahhhhhhhhh.
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