Page 139 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words
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HYPNOTIC WRITING
Fyodor Dostoyevsky said, “If people around you will not hear you, fall down before them and beg their forgiveness, for in truth, you are to blame.”
Erickson was a genius. And what he learned about writing ap- plies to every writer. You may not be writing for children, and you may not be writing comic books, but you must always remind yourself that there is a child in every reader. Speak to that child, and you will succeed in communicating to your reader.
More than that, when you speak to the child in your reader, you speak directly to his unconscious mind. Few people can resist what their inner child likes. Speak to the child and you will hold his attention.
Erickson himself said in a 1966 lecture, “. . . the unconscious mind is decidedly simple, unaffected, straightforward and honest. . . . It is rather simple, rather childish.”
Your assignment: Read a comic book!
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