Page 141 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

HYPNOTIC WRITING
think your reader is. As you’ll see in a second, writing to a person, an individual, is powerful.
WRITE TO ONE PERSON
You’ve heard this one before, but it’s worth repeating. You can feel overwhelmed when you write something for “the public.” Don’t write for the masses. Write for one person. Write to an individual, any individual, and you will create a personal rapport with your readers. Though thousands of people may read your articles, they only read it individually. Write your material to one person, as if writing a letter, and you will naturally create a personal aura in your writing.
You’ve gotten personal letters from friends, and you’ve gotten form letters that had your name inserted into them. You could tell the difference, couldn’t you? Form letters—even if they plug your name into the copy—are wooden. Hypnotic Writing re- quires personal contact. No matter what you are writing, write it to one person and you’ll create a sense of friendliness that can’t be beat.
GET EXCITED
As you write, feel what you are trying to convey. Let some emo- tions seep in. When you tell a story in person to someone you feel comfortable with, you move your hands, change voice inflec- tions, raise and squint your eyes, and much more. You become animated and alive. But you may become aloof and dignified when you write about the same story. The result is a dud. Put ex- citement into your writing. Let go. Feel emotion. Get moved and you’ll move your reader.
You can test this for yourself. Go to a party and watch the life of the party. He or she tells stories with great passion and verve. Take that same individual, put a pen into his or her hand, and say, “Write out the story you told at the party.” They freeze! Most of us do. Instead, let go. Write your letters and articles with all the spon- taneous energy and enthusiasm you have. Be yourself. Don’t write to impress; write to share a feeling.
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