Page 143 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

29
A CASE AGAINST PERFECTION
What? A case against perfection?
I am not encouraging you to be sloppy.
I am urging you to keep writing once you’ve begun and don’t stop until you’ve hit the finish line for that draft.
And I’m urging you to edit your work following the steps I give you in a moment.
What I am saying here is that too many writers (including me) begin a project, judge it as pretty bad, and quit. They quit because their writing doesn’t look “perfect.”
And too many writers (including me) begin to edit their work and then either: (1) decide the project is trash and dump it into a file, or (2) decide the project needs a lot of rewriting and then spend weeks, months, even years on it!
No! Finish what you started—fast! Complete it, edit it, rewrite it, polish it—, and then get it out the door !
I have learned that this is a fundamental key to success: Don’t wait for perfection.
John Ruskin said, “No good work whatever can be perfect, and the demand for perfection is always a sign of a misunderstanding of the ends of art.”
Perfection is your enemy. Do the best you can and move on to
118