Page 149 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

HYPNOTIC WRITING
Notice there’s only one way to answer the question. Unless your reader is not interested in writing (again, you should be offering people what they want), then your readers have to answer the question with a yes!
Another example: “If I could get you a new car at a monthly price you can afford, and with all the options you want, would you be interested in seeing it?”
Assuming the person being asked is shopping for a car, what do you think they will say?
Another example: “If I could give you a marketing strategy that is guaranteed to increase your profits, would you be interested?”
Of course!
USE WORD PICTURES
Studies prove that we think in pictures. Describe your views, or your product, in vivid detail. Tell people what they will see, feel, hear, and taste when they use your new blender (or whatever). Paint a living portrait that people can see as they read your words.
One secret to doing this is to tell your reader exactly what hap- pens when they use your product.
“When you turn on your computer, Thoughtline comes up, greets you by name, and then begins to ask questions about your project. You type in your answers and then Thoughtline asks you another question based on what you entered. Imagine how it feels to talk to your computer—and it actually talks back!”
Get the picture?
USE TESTIMONIALS
Do you know what people don’t have anymore? Trust. The number one reason mail order campaigns fail and sales letters live in the dumpster is because your readers don’t trust you. People have been ripped off so many times that they are extremely hesitant to gamble on a new thing.
Get testimonials from people who have used your product. If the quotes are from people we all know—such as celebrities—all the better. They give your writing credibility.
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