Page 164 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words
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HOW TO CREATE HYPNOTIC STORIES
This is easier than you might think. What you want to do is re- member a true story that happened as a result of someone us- ing your product or service. It needs to be true because I’m trying to spread honesty and good will across the Internet and every- where else. It also needs to be true so the FTC doesn’t jump on you for fabrications in your promise. Finally, if it’s true, it’s easier to write.
For example, I recently recorded Dr. Robert Anthony’s powerful material Beyond Positive Thinking, which I think is the holy grail of self-improvement wisdom. When I was creating the web site to pro- mote the CD set—which you can see over at http://www.Beyond PositiveThinking.com—I asked Dr. Anthony to give me a few sto- ries of how people used his famous material to get results in their lives. One of the stories he gave me is now on the site. Here it is.
The Story of Ramon
Dr. Robert Anthony
Many years ago I met a man named Ramon. In fact, I dedi- cated an entire chapter to him in my book Doing What You Love—Loving What You Do. Ramon is one of the most suc- cessful businessmen in California as well as one of the most spiritually evolved beings I have ever met.
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