Page 189 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

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WHAT ARE MY SECRETS FOR WRITING HYPNOTIC SELLING STORIES?
What did you notice about the title of this chapter? I asked you a question, didn’t I?
In fact, I just asked two more questions.
(I’m tempted to add, “Didn’t I?”)
I have found questions to be a remarkable way to engage people, to get them started reading your story. As my friend Joe Sugarman says, the goal of the first line of any sales story is to get people to read the next line. Well, when I use a question as my first line, I’m virtually guaranteed to get you to read the next line.
You’re still reading, aren’t you?
(Yes, that was another question.)
Now that you’re near the end of the first section of this book, I re-
veal one of my favorite secrets for writing Hypnotic Selling Stories. Yes, I’m talking about questions. I love questions. But unless the question is open-ended, there’s the risk it will not engage your
reader or listener.
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