Page 190 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

What Are My Secrets for Writing Hypnotic Selling Stories?
In other words, if the title of this chapter was something like: Do You Know My Secrets for Writing Hypnotic Selling Stories?, you could answer it with a yes or a no and all would be over. You wouldn’t have much reason to keep reading. That’s not good.
Instead, by asking an open-ended question as: What Are My Se- crets for Writing Hypnotic Selling Stories?, there is no way you can accurately answer it without reading this chapter.
Do you see how powerful this technique is? (Yes, that was an- other question.)
So my tip to you is to remember to engage people with ques- tions. The more open-ended, the better.
Got it?
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