Page 196 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

Hypnotic Blogging
Here’s another example of an e-mail using the hypnotic story approach.
Look in the mirror.
Can you tell what your cholesterol level is?
I couldn’t either by just looking at myself.
So I had blood work done. To my surprise, it revealed that mine is high.
I couldn’t believe it.
Not only am I in good shape, had just lost 80 pounds, work out every day, and eat right (I think), but I feel fine.
That’s the trouble with cholesterol: You can’t feel if it’s high or low. It’s a tricky devil.
I grew concerned about mine. I researched online but got con- fused with all the promises of lowered cholesterol with ques- tionable pills, some natural, some prescribed.
What was I to do?
I called a friend of mine who is a medical doctor and an emergency room physician.
He told me there is a natural product that lowers cholesterol in 30 days by about 30%.
All you have to do is take two capsules at dinner.
That’s it.
He’s so confident it will work for anyone that he says to take your blood work now, and then take it after 30 days of using his formula. He says your cholesterol *will* be lower.
I wanted a bottle.
But he didn’t have any.
It’s his formula, but he’s sold out. Since he’s a start up com- pany, he was waiting to create the next batch.
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