Page 194 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

Hypnotic Blogging
As you can see, the story is embedded with hypnotic com- mands, some obvious, some not so obvious. How many of them did you spot?
Let’s start with the headline. The original headline, when I wrote the first draft of the blog, was My Dream of Lindsay Lohan. I didn’t stop there because I didn’t think anyone would care about my dream. I needed to make it more hypnotic. That’s when I decided to make the headline about a mystery, on how she and I discovered the fountain of youth.
You might also note that the word discover in the headline is a hypnotic word. And the lead word How suggests something being solved. I didn’t stop there, because I added a secondary headline. The idea of The Psychology of the Second Interest sounds curious, which of course is a powerful hypnotic tool.
The blog post then picks up with the actual story. As you read it, you can see in your mind the events unfold. On the blog, I placed an actual picture of Lindsay Lohan, which helped people pay atten- tion to my writing. (She’s pretty hypnotic to look at.) But the story itself keeps people riveted.
You should also notice that I use dialogue in the story. This is a hypnotic method used by every great author from Agatha Christie to, well, me. Anything with quotation marks around it is unconsciously perceived as being alive, interesting, and happen- ing right now. We learned to pay attention to quotes because they are usually around something interesting. I use them to keep people riveted.
As you read the post carefully, you should notice embedded commands. For example, when I wrote, “She added, ‘You won’t even need to bribe people to buy this stuff like you did at www .themotherofallbribes.com,’ ” I used the command buy this stuff to command people to actually buy this stuff.
I suggest you study the post for any other elements of Hyp- notic Writing at work. And for further study, visit my blog at www.mrfire.com.
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