Page 200 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

and now suddenly you’re thinking about food. Or my mention of the attractive young woman might remind you of sex, and sud- denly your mind is off in a naughty place.
Where did your mind go, anyway?
Again, stories contain triggers. Schank calls them “reminders.” These triggers are reminders of previous thoughts. Those triggers will cause people to mentally drift into an imagery experience that may or may not serve you.
If you want people thinking about food, mention lunch. If you want people thinking about sex, mention the attractive young woman. But also be aware of what is happening here. Your words are causing activity in the other person’s mind.
This is what happens when anyone has a conversation. One sen- tence said by one person leads to a reminder in the other person, which leads to their saying something. The next person then hears a reminder and makes their statement. Two people in rapport and talking a mile a minute are two people experiencing reminders.
All of this is good news for you and your Hypnotic Writing. You want to consciously control your visitor’s mental experience through your Hypnotic Writing. Again, use stories to convey your message. But keep in mind that the words you use within those stories will trigger reminders.
You want people thinking of you in a positive way, so refrain from any negative reminders. Keep people focused on what they get from your product or service, and keep them focused with a story that reminds them of their wants.
As you read this book, you will start to remember stories that have influenced you.
But what about just transforming your existing copy into Hyp- notic Writing? How do you take your existing sentences and add to them or actually rewrite them to give them more power? How do you do that?
Well, let’s see.
Reminders
as Triggers
175