Page 202 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

How to Change Average Writing into Hypnotic Writing
to “You can rest assured you will get your item from us on time and to your satisfaction, as we’ve been doing this over five years.”
And I might turn: “We love to make donuts” to “You’ll love our mouthwatering donuts because our passion for making them ener- gizes every one we create for you.”
Do you see the difference?
Most writing focuses on the person who did the writing. What you want to do is focus on the interests of the person reading your words. In short, get out of your ego and into the reader’s ego. Speak to their interests.
Let’s look at some basic tips on how to transform your current words into Hypnotic Writing. The following are excerpts from my e-book The Hypnotic Writing Swipe File, which you can learn more about at http://www.HypnoticWritingSwipeFile.com.
31 Hypnotic Headline Words
You can generate headlines for your sales copy fast simply by using words from this list. Simply take the following words, add them to your product or service, claim or guarantee, and watch how easy it is to write a hypnotic headline.
announcing astonishing at last exciting exclusive fantastic fascinating first free guaranteed incredible initial improved love limited offer powerful phenomenal revealing revolution- ary special successful super time-sensitive unique urgent wonderful you breakthrough introducing new how-to
Announcing: Astonishing Guaranteed Free New Way to Find Love Now!
And since we’re on the subject of headlines, let me state that marketing gurus and other peers of mine are finding that when they remove the banner at the top of their web site, they get twice as many sales. Get that: Twice as many sales!!
Why? It seems that the banner distracts from what really does the engaging and the selling: the headline.
Again, what sells—what motivates people to take action— are words.
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