Page 203 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

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30 WAYS TO WRITE A HYPNOTIC HEADLINE
Here’s one of my biggest secrets: I write the headline first. It be- comes an anchor for my entire message. It sums up what I want to say, holds my own passion, and builds curiosity. I may change my headline later, but I always begin with a working head- line to get the steam going.
The following 30 ways to write a headline are worth gold. I spent years researching all the ways you could write a headline, and then created this set of 30 templates. This will make headline writ- ing a snap for you.
You will need at least one main headline on your sales letter or web site. But you’ll also need headlines throughout the body of your writing. These subheadlines help convey your message, keep people interested, and continue to build desire.
You’ll also find that because there are three kinds of readers— word-for-worders, skimmers, and jumpers—you need subhead- lines to appeal to all of them. So when you look through the following list, feel free to create as many headlines as you can for your product or service. You may need them all.
Headlines will make or break your ads. John Caples said a good headline can pull up to 19 times better results for the same ad. Ad- vertising pioneer James Webb said a top headline can bring in as much as 50 percent more inquiries and sales. Ad genius David
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