Page 216 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

Hypnotic Openings
Wouldn’t it be amazing if . . .
And you will sink deeper and deeper . . .
And you will start to feel better and better about . . .
The further and further you browse toward the end of this report,
slowly your problem . . .
USING THE TIPS
As you can imagine, how you use those tips is up to you. But let me give you some pointers.
For example, you might have a line on your site that says, “My e-product gets results.” You could rewrite that to say, “The further and further you read into this web site, the more you will realize that my e-product gets results.”
See the difference?
The first line—“My e-product gets results”—is bland. The aver- age web site contains that kind of limp writing.
The second line—“The further and further you read into this web site, the more you will realize that my e-product gets re- sults”—is Hypnotic Writing. It conveys a command, and an as- sumption. Combined, they help lead to action.
Go through your web site—go through all your writing—with this in mind. Look for places to rewrite, add phrases, or in any other way grab and hold your visitor’s attention. Remember: to create Hypnotic Writing, you have to focus on the interests of your visitors, not you.
Right?
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