Page 218 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words
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MY THREE BIGGEST SECRETS
Before I reveal my Hypnotic Writing formula, let me confess something few people know. The following secrets are the main reasons I’m able to write hypnotic copy. They’ll probably sur- prise you. Brace yourself.
I DON’T DO THE WRITING
Shocked? What I mean is, I command or request the writing from my unconscious. This may startle you, but some of the greatest writers of all time did not think through their writing. Instead, they wrote it almost by dictation. In other words, they listened to some- thing within and just wrote.
Ray Bradbury would write a story every day, never knowing what he would write until after he had written it.
Jack London disciplined himself to write 1,000 words every morning, whether he knew what to write or not.
Richard Webster, a friend and prolific author, writes 2,000 words every day—because he misheard the amount of words Jack London wrote.
Eugene Schwartz, the famous copywriter and author of Break- through Advertising, would set a timer and write in 331/2-minute spurts.
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