Page 227 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

HYPNOTIC WRITING
Figure 49.2 Optical Illusion—Is It Moving?
Is the image moving?
Actually, it’s not moving at all. Your mind is making you think it is. That’s an optical illusion.
Something similar can happen with words. After all, words are images, too. They are subject to the blind spots in our brains. For proof, read the following:
Aoccdrnig to a rsceearcehr at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and
lsat ltteer be at the rghit pclae. The rset can be a
total mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
Fascinating, isn’t it?
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