Page 232 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

At Last! The Joe Vitale Hypnotic Writing Formula
Noah says the why questions awaken the mind and cause it to seek out answers to make the question’s hidden statement come true. So when you ask, “Why am I now at my ideal weight?,” you di- rect your mind to find the reasons and the method to achieve your ideal weight.
With all of this in mind, use a why question to help you create Hypnotic Writing. You might ask, “Why did my sales letter get a 100% response?” Or maybe, “Why am I now a wealthy hypnotic writer?”
You get the idea. Set an intention for your writing in any way that feels best for you. The idea is to direct your mind to achieve the results you desire.
Why not set an intention for your next piece of writing right now? You can build on what you wrote earlier, or try an “afforma- tion” type of question. Write it here.
RESEARCH
Research means you have to do your homework.
I never write a letter for a product or a service until I’ve stud-
ied that product or service. You have to read all the literature, all previous marketing pieces, talk to customers, use the product, and so on.
When Tony Robbins’ office wanted me to promote his new au- dio series called The Edge, I asked to see it. Even though Robbins is world famous and known for his high-quality material, I needed to see the material to absorb all I could about it.
You never know where you’ll get an insight. David Ogilvy found the headline for one of his famous ads by reading the tech- nical manuals for the car he was advertising. The headline is now
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