Page 241 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

HYPNOTIC WRITING
• Does the copy include proof and create believability with testi- monials, specific details, and a guarantee? Can your prospects read this and remain skeptical?
• Does the copy end with a powerful call to action—a request to fill out a form, call, or visit your business? Do you tell read- ers what to do?
• Is the copy written from the viewpoint of what the readers will get? Do readers know how their lives will be improved?
• Is it clear what you are selling? Is there one central offer?
• Does the copy reveal what is new, unique, or different about your small business? Can your competitors also use this copy?
• Is there a deadline or some other logical reason for a reader to act now? Can your prospects read this and put the ad aside to
respond later?
• Are there plenty of reasons to buy? Since people want to buy,
have you convinced them why they should?
• Does your copy follow and complete what your headline
begins?
• Have you reminded your readers of what happens if they do
not buy?
• Have you tightened the copy so you say what you have to say
in the fewest words possible? Have you let others edit the
copy for you?
• Is this the best you can do? (Are you being honest?)
• Have you included a graphic that gets attention? Is it appro-
priate? Does it demonstrate the product or service? Does it reinforce your message?
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