Page 243 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words
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HYPNOTIC WRITING
5. Curiosity. What’s the most powerful psychological tool any Hypnotic Writer can use? I use this one every day. I might make a call to a friend and say, “Guess how much the most expensive Mercedes-Benz in history just sold for?” I won’t tell them until I’m done saying whatever I called to say. My ques- tion opens their mind—engages them, yes—but also locks them onto my every word. At the end, I’ll tell them a 1929 two-seater Mercedes-Benz just sold for over four million dol- lars, thereby completing the story. (A true story, too.)
See how many places you can use these secret laws in your writ- ing. Make some notes here.
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