Page 244 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

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THE SEVEN MOST HYPNOTIC BOOKS OF ALL TIME
Jay Abraham, famous marketing strategist, interviewed me, Dan Kennedy, and Jay Conrad Levinson one night. Jay asked each of us what our two favorite books were. I took a breath. Jay heard it. “Books are your life, aren’t they?” Jay asked me, knowing I’m a bookaholic with a giant collection of treasured works.
I found it hard to reply then, just as I find it hard to narrow the list down to a handful of books that I think are the most hypnotic of all time, at least for the purposes of learning how to write hyp- notically. Nevertheless, I’ve done it. The list follows.
If you are serious about becoming a powerful Hypnotic Writer, then you need to study these books—at least these—as if they were handed to you by a superpower, a god, or the source of life itself. These books changed my life. Whatever it takes for you to get them, get them.
The Robert Collier Letter Book by Robert Collier. I was an average writer before reading this book. I was a Hypnotic Writer after it. More professional copywriters say this book changed their writ- ing talents for the better more than any other book. You can get
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