Page 33 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words
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WHAT IS IMPOSSIBLE?
Afew minutes ago I read about a woman who has 6 children, 35 grandchildren, 75 great-grandchildren and 10 great, great- grandchildren—who jumped from an airplane to celebrate her ninety-third birthday. That’s a woman who thinks big.
I believe in the impossible. I think you can have, do, or be any- thing you can imagine. That’s the subject of one of my earlier books, titled The Attractor Factor. It’s also, for the most part, the way I live my life.
I love to think big. I also love to read about people who set “im- possible” goals, and then achieve them. Whether it’s Roger Bannis- ter breaking the four-minute mile, NASA sending a man to the moon, Bruce Barton writing a fundraising letter that pulls a 100% response, or a 93-year-old woman skydiving, all of it proves we have no known limits. None.
What we have, instead, are mind-sets, or mental models. Yoram Wind and Colin Crook, writing in their mind expanding book, The Power of Impossible Thinking, declare, “Mental models shape every aspect of our lives.”
For example, I am currently reading C.K. Prahalad’s book, The Fortune at the Bottom of the Pyramid, and love the true stories of people and companies helping the poor in places like Brazil and India. These people are not thinking small.
For example, Aravind Eye Hospital in India grew from an 11- bed facility to the largest eye care facility in the world. They see
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